Ford Tells Its Green Story Througn a ‘Cool Globe’
Individual artists were assigned a “solution” by the Cool Globe organizers. The artists started with a clean sheet of paper or, in this case, a plain five-foot tall orb on which they developed a visual theme.
Artist Peta Kaplan-Sandzer, selected to paint Ford’s globe, says she is on a “global” mission, “I am a committed environmentalist and the Cool Globes project is all about global warming, the environment and coming up with solutions for problems in the environment,”
Peta chose the theme of green fleets. She painted images that focus on natural and renewable fuel sources such as corn, sugar cane, jethropa and switchgrass because they are elements that can be used to make alternative fuels.
Ford is moving toward a more environmentally sustainable future every day. The company’s vision is to provide sustainable transportation for our customers that is affordable, socially responsible and delivers features they demand. Ford is advancing its vision with a variety of technologies such as hybrids, flexible fuel vehicles, clean diesels, bio-fuels, hydrogen fuel cells and hydrogen combustion engines.
“We feel the science is certain. It’s no longer time to debate global warming. The responsible thing for us as an auto manufacturer is to act as stewards of the environment: build vehicles that will help meet improve fuel efficiency and reduce greenhouse gas emissions” said John Viera, director, Sustainable Business Strategy for Ford Motor Company.
The art project is the brainchild of marketer and environmental activist Wendy Abrams, executive director, Cool Globes. “For Ford to be making more fuel efficient cars and using E85 is great,” said Abrams. “We live in a society where we’re going to drive cars and fly planes and use electricity, but if we can find better ways to do that with even incremental change, then that should be applauded.”
If you’re in Chicago this summer look for Ford’s globe and all the others displayed along the lakeshore from the Field Museum to Navy Pier beginning June first. 122 globes…122 different suggested solutions for a major global challenge.
Look for Ford’s Internet Video News Release about Cool Globes at http://www.youtube.com/watch?v=FaRPlOPtLXU

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